How to be Seen when “See You Soon!” Happens?
The last several weeks have ripped more adhesive tape off conventional thinking than any period in recent memory. Every kind of decision now requires thoughtful consideration of the previously unthinkable.
The Glover Park Group, a Washington, DC strategic communications and government affairs firm, convened a focus group, did some research and polling and published a slide deck for its corporate customers.
How will companies be viewed when we get to whatever the new normal turns out to be?
What do businesses need to be doing during this unusual period to enhance their relationships with their customers, employees (current and future) and with the public at large?
Will any other groups benefit from these insights?
Frazer Rice and I use the Glover Park Group suggestions as the basis for a futurist conversation.
Tim Warburton, April 21, 2020 at 7:06 pm said:
Bloomberg, fattening drinks.
Isn’t this elementary?
Make the taxes on the beverage prohibitive ?
How about health higher insurance for abusive personalities.
Education, education education.
This is your brain on drugs
This is your body being cut open when you eat drink too much sugar.
Haven Pell, April 22, 2020 at 11:25 am said:
imagine turning all of that into incentives then letting people take responsibility for the choices they made?
Temple Grassi, April 22, 2020 at 7:16 am said:
Your comment about care givers being heroes and maybe should be paid more is excellent. The NYC 7 ‘o’clock wave is great , but cash should be ‘thrown in’ , also
Haven Pell, April 22, 2020 at 11:29 am said:
interesting to see how some industries have outperformed others. Health care workers are far ahead of politicians and cable news networks