How to be Seen when “See You Soon!” Happens?
The last several weeks have ripped more adhesive tape off conventional thinking than any period in recent memory. Every kind of decision now requires thoughtful consideration of the previously unthinkable.
The Glover Park Group, a Washington, DC strategic communications and government affairs firm, convened a focus group, did some research and polling and published a slide deck for its corporate customers.
How will companies be viewed when we get to whatever the new normal turns out to be?
What do businesses need to be doing during this unusual period to enhance their relationships with their customers, employees (current and future) and with the public at large?
Will any other groups benefit from these insights?
Frazer Rice and I use the Glover Park Group suggestions as the basis for a futurist conversation.